- Client ELPRO
- Completion 2015
ELPRO, a manufacturer of Monitoring Systems and Dataloggers, asked us for a combination of two films. The goal was to communicate the corporate strategy to the company’s stakeholders. Part 1 visualizes the company’s vision and mission and is used for both internal and external communication. Part 2 explains the strategy in detail to its employees around the globe.
During a workshop with the top management team and department head, we helped ELPRO find possible metaphorical protagonists and places to represent their strategy. It resulted in a character combination of mountain guide and, accordingly, an international and modern mountain village. ZENSE created the two films based on these jigsaw pieces. The company’s blockbuster product, a small datalogger, turned into a mountain guide in an eighties video game. The rollout was accompanied by a guerilla campaign where Mr Libero briefly appeared on various occasions all over the company.