We help organisations tell their stories. | explain stuff. | mobilize stakeholders. | disrupt and discover. | defrost and reheat. | visualize. | lose their minds and come to their senses. | make sense out of chaos. | reframe complexity. | find their soul animals. |
Graubünden, a Swiss canton and tourism destination, is in turmoil. Hotel stays are dwindling, competing regions are stronger than ever, and «winter is coming» has become a mere phrase from a fantasy world far far away. Only with the combined efforts of all stakeholders – such as resorts, public transportation or the private sector – Graubünden will succeed at achieving a turnaround.
Zense has helped GRF, the canton’s tourism organization, structure, visualize, and «metaphorize» its plan to support Graubünden in this undertaking. The result is a poster that shows both the big picture and the dirty details.